Insights

Introduction

Are you struggling to make sense of your marketing data? Do you want to track the performance of your campaigns accurately? It's time to consider getting a custom dashboard with UTM attribution and custom parameters. At Full Stack Marketing, we specialize in setting up analytics with attribution to help you maximize your marketing efforts.

Table of Contents

1. What is UTM attribution?
2. Why do you need a custom dashboard?
3. Our methodology for setting up analytics
4. Reporting attributed conversions back to the platform

What is UTM attribution?

UTM attribution is a method of tracking the performance of your marketing campaigns by adding unique parameters to the URLs you share. These parameters, known as UTM parameters, enable you to see which campaigns, channels, and sources are driving traffic and conversions to your website.

With UTM attribution, you can gain valuable insights into the effectiveness of your marketing efforts. By properly tagging your URLs with UTM parameters, you can track and analyze the performance of various campaigns and make data-driven decisions to optimize your marketing strategy.

Why do you need a custom dashboard?

A custom dashboard allows you to visualize and analyze your marketing data in a way that is tailored to your business objectives and KPIs. It provides a centralized hub where you can monitor key metrics, track the performance of different campaigns, and identify trends and patterns.

By having a custom dashboard, you can easily track and compare the performance of your marketing channels, campaigns, and sources. This visibility enables you to make data-driven decisions, optimize your marketing budget, and allocate resources effectively.

Our methodology for setting up analytics

At Full Stack Marketing, we follow a proven methodology to set up analytics with attribution for our clients.

1. Understanding your business goals: We take the time to understand your business objectives, target audience, and marketing goals. This helps us tailor the analytics setup to your specific needs.
2. Implementing UTM parameters: We ensure that all your marketing campaigns are properly tagged with UTM parameters. This allows us to track the performance of each campaign accurately.
3. Creating a custom dashboard: We design and develop a custom dashboard that aligns with your business objectives and provides you with the key metrics and insights you need.
4. Testing and optimization: We continuously monitor and optimize the analytics setup to ensure accurate tracking and reporting. This includes troubleshooting any issues and refining the dashboard as needed.

Reporting attributed conversions back to the platform

One of the unique capabilities of our analytics setup is the ability to report attributed conversions back to the platform. This means that when a conversion occurs on your website, we can send the conversion data back to the respective platform, such as Google Ads or Facebook Ads.

By reporting attributed conversions back to the platform, you can achieve ultimate conversion tracking. This allows you to optimize your campaigns based on actual revenue generated and gain a holistic view of your marketing performance.

Conclusion

Unlocking business insights with custom dashboards and UTM attribution is crucial for making data-driven decisions and optimizing your marketing strategy. At Full Stack Marketing, we have the expertise to set up your analytics with attribution and provide you with a custom dashboard that gives you the insights you need to succeed.

Don't waste your budget on overpriced software when you can get a custom solution tailored to your business needs. Take advantage of our methodology and let us help you unlock the full potential of your marketing efforts.

Ready to get started? Reach out to Anthony Herrera at anthony@fullstackmarketing.digital for assistance and take your marketing analytics to the next level.