Maximizing Ad Performance: A Guide to Adding Promotion Extensions to Google Ads

Table of Contents

1. What are Promotion Extensions?
2. Why Should You Use Promotion Extensions?
3. How to Add Promotion Extensions to Google Ads

What are Promotion Extensions?

Promotion extensions are a type of ad extension that allow you to showcase special offers and discounts directly in your Google Ads. They appear as additional lines of text below your ad copy, highlighting promotions such as discounts, free shipping, or limited-time offers.

Why Should You Use Promotion Extensions?

Using promotion extensions in your Google Ads can significantly increase your click-through rates (CTRs) and overall ad performance. By highlighting special offers and incentives, you grab the attention of potential customers and encourage them to click on your ad.

How to Add Promotion Extensions to Google Ads

Adding promotion extensions to your Google Ads is a straightforward process. Here's a step-by-step guide:

1. Login to your Google Ads account and navigate to the campaign or ad group where you want to add the promotion extension.
2. Click on the 'Ads & extensions' tab.
3. Under the 'Extensions' tab, click the blue plus button and select 'Promotion extension' from the dropdown menu.
4. Fill in the relevant information for your promotion, including the promotion type, details, and start/end dates.
5. Click 'Save' to add the promotion extension to your campaign or ad group.

Promotion extensions are a powerful tool to maximize the performance of your Google Ads. By highlighting special offers and discounts, you can attract more clicks and conversions. Start using promotion extensions in your campaigns today and watch your ad performance soar!

How to Get Started

If you need assistance in setting up promotion extensions or optimizing your Google Ads, reach out to Full Stack Marketing. Our team of experts will help you maximize your ad performance and achieve your marketing goals.